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MOSH, as featured on episode 22 of season 15 of Shark Tank, is a brand focused on creating brain-healthy snacks that cater to both taste and nutrition.
Founded by a family inspired by a loved one’s battle with Alzheimer’s, MOSH aims to promote proactive brain health through its products.
The company offers a variety of protein bars that are rich in essential nutrients like protein, fiber, and brain-supporting ingredients such as Cognizin® Citicoline, Lion’s Mane, Vitamins B12 & D3, Ashwagandha, and Omega-3s. These ingredients are carefully selected to support cognitive functions and overall wellness.
MOSH’s product range includes popular flavors like Peanut Butter Chocolate Crunch, Cookies & Cream Crunch, and Lemon White Chocolate Crunch, among others. They also offer variety packs and party packs for those who want to try multiple flavors.
With over 100,000 happy customers and high ratings, MOSH has established itself as a trusted name in the health snack industry.
Additionally, a portion of each purchase goes towards funding Alzheimer’s research, making every bite not just a treat for your brain but also a step towards a greater cause.
Mosh Before Appearing on Shark Tank
Before appearing on Shark Tank, Mosh was in its early stages. Maria Shriver and her son, Patrick Schwarzenegger, started the company out of a personal mission.
They wanted to help people with brain health. Their goal was to make brain-boosting snacks. They believed in proactive care and good nutrition.
Mosh gained some attention before the show. They had a small customer base and positive feedback. The founders hoped that Shark Tank would help them grow.
Their goal was to reach more people who could benefit from their products. They needed more funding and exposure to do that and hence reached Shark Tank.
Mosh Protein Bars: A Brain-Boosting Pitch on Shark Tank
Maria Shriver and Patrick Schwarzenegger appeared on Shark Tank seeking an investment of $500,000 in exchange for a 2% equity in their company, Mosh.
Maria Shriver and Patrick Schwarzenegger began their pitch by highlighting the brain-boosting benefits of their protein bar, Mosh.
They emphasized ingredients like Omega-3s and Lion’s Mane mushrooms and a research-driven approach, donating a portion of proceeds to Alzheimer’s research.
They underscored the business’s focus on understanding how Alzheimer’s disproportionately affects women, with two-thirds of sufferers being female.
Mr. Wonderful questioned the $25 million valuation. Patrick explained that Mosh had generated $10 million in online sales over the past two years, with projections of $7 million in the filming year and $11.5 million the following year.
The cost per bar is $0.93, with online retail at $2.99 and $3.39 on shelves. When Lori asked about profitability, Patrick cited current losses due to a $100,000 monthly marketing expenditure.
He revealed $675,000 in sales last month, with $150,000 spent on marketing, and boasted over 11,000 monthly subscriptions. The company has five full-time employees, with the founders forgoing salaries.
Maria and Patrick invested over $1 million of their own money, secured $1.5 million from friends and family, and raised $4 million from other investors earlier this year.
Kevin O’Leary passed on the deal, skeptical of the $25 million valuation and retail strategy. Mark Cuban dropped out, highlighting the competitive nature of the protein bar industry.
Daymond John passed, citing a long return period on investment. Guest shark Candace Nelson shared Mark’s concerns and also dropped out.
Lori Greiner, the last shark standing, shared these concerns but remained interested. She initially offered $500,000 for 6% equity. After negotiations, both parties agreed to a final deal of $500,000 for a 3.5% stake with a 1.5% advisory share.
Mosh Journey After Shark Tank
The deal with Lori Greiner changed Mosh’s fortunes. Mosh’s website traffic spiked immediately after the show aired. The company’s sales also increased significantly.
Social media buzz surrounded the brand, drawing in new followers and customers. Lori’s influence opened doors to wider market opportunities.
Mosh used the investment to ramp up production and extend its product range. They also improved their marketing strategies. With a strong foundation and Lori’s expert advice, Mosh continued to grow.
Their journey showed that the Shark Tank appearance was more than just about funding; it was about unlocking potential.
Mosh introduced new protein bar flavors to attract a wider audience. Social media engagement also increased, bringing in new followers daily. Mosh improved its marketing strategies, resulting in higher brand awareness.
With better resources, they enhanced product quality and packaging. As a result, Mosh’s net worth saw a notable increase. Their journey after Shark Tank highlighted the importance of strategic investment and expert guidance.
Challenges Faced by Mosh After Shark Tank
Mosh faced several challenges after Shark Tank. First, they struggled to meet the high demand for their products. This caused delays and customer dissatisfaction. Additionally, they faced intense competition in the protein bar market.
Customers were unhappy because they had to wait too long. Another problem was the strong competition in the protein bar market. Many other brands already had loyal customers. Rising production costs also made things hard.
Mosh struggled to keep prices low for their buyers. Rapid growth added pressure on their team. They needed to hire quickly, which created more challenges in training new staff. Despite these, Mosh kept working hard to improve their business.
Mosh introduced several new ideas to stay ahead. They expanded their product line to include more flavors and types of protein bars. This kept customers interested and excited.
Mosh also worked on making their bars healthier. They added more natural ingredients and reduced sugar content.
The company invested in new packaging to make their products look more appealing. They used sustainable materials to attract environmentally-conscious buyers.
Mosh focused on digital marketing, too. They increased their presence on social media and partnered with influencers. This helped them reach a wider audience. Lastly, they offered promotions and discounts to keep customers loyal and attract new ones.
Mosh’s Current Status
Today, Mosh stands as a successful and growing company. After its Shark Tank appearance, its product line expanded. They now offer a wide variety of flavors in their protein bars.
The partnership with Lori Greiner has proven beneficial. Sales and website traffic have increased significantly. Social media buzz around the brand continues to grow.
Customers appreciate Mosh’s focus on healthy and natural ingredients. The eco-friendly packaging also appeals to environmentally conscious buyers.
With these achievements, Mosh is well-positioned for a bright future. Their products are not only popular but also trusted by many health-conscious consumers.
Mosh is still in business with an estimated net worth of $25 million. They now offer a variety of protein bar flavors. Lori Greiner’s involvement has boosted their visibility.
Sales and website visits have gone up sharply. Customers like their focus on healthy, natural ingredients. The brand has also embraced eco-friendly packaging, which appeals to many.
The social media buzz around Mosh continues to grow. Their products are popular and trusted by many. Mosh remains in business and continues to thrive. Their net worth has seen a significant rise, reflecting their success.
Other businesses from Shark Tank season 15, episode 22:
