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Flaus, as featured on episode 22 of season 15 of Shark Tank, is an acclaimed oral beauty brand that offers sustainable innovations to simplify self-care and promote environmental responsibility.
Flaus is a revolutionary electric flosser designed to make flossing as easy, quick, and comfortable as brushing your teeth. Their electric flosser uses sonic vibrations and high-quality dental floss to make flossing fast, easy, and comfortable, similar to using an electric toothbrush.
Created by Samantha Coxe, who was frustrated with traditional flossing, Flaus uses gentle sonic vibrations to clean between teeth and massage gums.
Its ergonomic design and high-quality, shred-resistant floss make it simple to reach even the tightest spots, including your molars.
Flaus is dentist-designed and recommended, helping users build healthy habits while reducing their environmental impact. It uses 95% less floss than traditional methods and features recyclable floss heads.
Users report flossing more regularly, with 80% flossing daily, thanks to Flaus’s ease of use. The device is also finger-free, reducing the risk of germs and discomfort.
With a two-month battery life, Flaus is portable and waterproof, making it perfect for daily use.
It is a small investment that can save you a lot of money on dental bills in the long run. Flous makes flossing a breeze and has over 6,000 happy users.
Flaus Before Appearing on Shark Tank
Samantha Coxe started Flaus after developing nine cavities. She hated using traditional floss and wanted a better solution. Finding few options, she created the electric flosser. Samantha aimed to make flossing easier and more effective.
Before Shark Tank, Flaus was still new but had gained some attention. Samantha worked hard to grow her business.
She believed in her product’s potential to help people improve their oral hygiene. Flaus showed signs of promise even before national exposure on the show.
Flaus Shark Tank Pitch: Transforming Oral Hygiene with Cutting-Edge Electric Flosser
Samantha Coxe stepped into the Shark Tank, seeking $250,000 for a 5% stake in her company, Flaus.
She began by highlighting a common issue: while oral health is crucial, only 30% of Americans floss daily due to the process being painful, time-consuming, and unpleasant.
Sam introduced Flaus, the first electric flosser designed to make flossing as easy and comfortable as brushing with an electric toothbrush.
The device features a removable and recyclable floss head, offering a more user-friendly alternative to traditional flossing.
Sam handed out Flaus devices to the Sharks, who were immediately impressed by its design and concept.
Candice Nelson noted the peppermint flavor of the floss head, and Sam confirmed that they were also developing other flavors.
Candice inquired about the product’s pricing and cost structure. Sam revealed that Flaus retails for $99 online and costs $10 to manufacture, with a cost of goods sold at $25 per kit.
Each kit includes a Flaus device, a charger, a cable, and 45 floss heads, resulting in a 75% gross margin. Additionally, a 3-month subscription providing 90 floss heads is available for $15.
Daymond John asked about retail presence, to which Sam explained that Flaus is primarily sold directly to consumers due to the challenges of establishing retail connections as a new company.
She shared that Flaus had generated $900,000 in sales over the past year, yielding a $300,000 gross profit, though the company was not yet profitable due to investments in R&D and inventory.
Candice was impressed by the sales figures and asked about customer acquisition. Sam explained that Flaus launched on Indiegogo and is gaining significant exposure.
Kevin O’Leary questioned the competitive landscape, and Sam assured him that Flaus held three issued patents and two pending, with unique ergonomic features that set it apart from traditional products.
Kevin then asked about customer acquisition costs, which Sam stated were $38 per order, with a return on ad spend (ROAS) of three times the expenditure. Despite their sales success, Flaus had not spent on public relations or publicity.
Candice appreciated Sam’s passion and innovation but wanted to know how Flaus could appeal to children.
Sam revealed plans for a new product, ‘Flaus Kid,’ and potential licensing deals with Disney and Nickelodeon.
Candice further inquired about funding, and Sam disclosed that she had raised $3.5 million over the past 2.5 years, previously valuing the company at $8 million. However, she was now seeking $250,000 at a $5 million valuation.
Mark Cuban asked about the company’s bank balance, and Sam confirmed they had $1 million in cash.
Candice then asked about Sam’s long-term vision, to which Sam responded that she aimed to create an oral beauty space similar to how people invest in their nails.
Lori Greiner gave a blunt review, stating she preferred traditional flossers and did not see Flaus as a good investment. Mark Cuban also opted out, citing a lack of interest in electric flossers.
Kevin O’Leary, impressed by Sam but not her deal, offered $250,000 for 5% of the company and a 2.5-cent royalty until he recouped $750,000.
Candice criticized his offer and proposed $250,000 for 8%, emphasizing her experience in building brands and offering emotional support.
Kevin countered with a 3% equity demand, while Daymond John offered $250,000 for 10%, highlighting his ability to secure licensing deals.
Sam countered Candice’s offer by asking for $350,000, which Candice declined. Sam then attempted to bring both Daymond and Candice on board, but Daymond refused.
Ultimately, Sam accepted Candice’s offer, and they sealed the deal.
Flaus After Shark Tank
The appearance of Shark Tank had a big impact on Flaus. Samantha’s electric flosser got a lot of attention. Candace Nelson’s investment helped the company grow.
They improved their product and reached more customers. Flaus began to get more attention. The company adjusted its business model to handle the new demand.
They focused on marketing better and increasing production. This led to better sales and a stronger presence in the market. Flaus became a well-known name in oral hygiene.
Flaus’s appearance on Shark Tank brought many changes. Their product reached a wider audience quickly. With Candace Nelson’s investment, Flaus improved its electric flosser.
The Sales of Flaus increased, and more customers showed interest. The media exposure helped build their brand. People started to trust Flaus more.
They also gained valuable business advice from the Sharks. This advice allowed Flaus to refine its strategies.
After appearing on Shark Tank, Flaus made several changes. They lowered the price of their electric flosser from $99 to $79. This made the product more affordable for more people. They also created a special bundle deal for Shark Tank fans.
They also developed a new version specifically for children. These changes helped grow their customer base. Overall, Flaus adjusted its business model to attract more buyers and meet diverse needs.
Challenges and Successes of Flaus
Flaus faced several challenges after their Shark Tank appearance. One major challenge was meeting increased demand. They had to boost production quickly.
They also faced challenges in changing their pricing strategy. Lowering the price from $99 to $79 was necessary but had financial impacts.
Despite these challenges, Flaus achieved many successes. They saw a rise in customer interest and sales. The Flaus kit became more accessible to a broader audience.
They also introduced a new version for kids, expanding their market. These steps contributed to their growth and recognition in the market.
Flaus has enjoyed notable achievements since their Shark Tank appearance. First, they successfully scaled their production to meet high demand. Second, they secured significant funding from Candace Nelson, which boosted their growth.
Additionally, they managed to reduce their product’s price, making it more accessible to customers. They also expanded their market reach, entering new regions both locally and internationally.
These milestones have strengthened Flaus’s presence in the oral hygiene industry, establishing it as a trusted brand.
Current Status of Flaus
Flaus continues to thrive after their time on Shark Tank. They now offer their innovative flosser for both adults and children. The company has seen substantial growth, expanding into new markets. They have also increased their customer base significantly.
Flaus remains focused on providing high-quality oral care products. Their dedication has resulted in strong sales and positive customer feedback.
Flaus is still in business with an estimated net worth of $5 million. Flaus has expanded its product line since appearing on Shark Tank. They now offer electric flossers for both adults and children.
The devices are designed to make flossing easier and more effective. They have also introduced various accessories to complement their flosser range. Flaus continues to prioritize quality and innovation in all its products.
Customers can purchase these items directly from the Flaus website. They offer frequent discounts and special offers to help customers maintain good oral hygiene.
Flaus Market Presence and Growth post-Shark Tank
Flaus saw a significant boost in market presence after Shark Tank. Their products are now available online and in select retail stores. They have expanded their product range to include flossers for kids and adults as well as accessories.
Flaus Sales soared, hitting $900,000 in the first year alone. The company operates at a healthy 75% gross margin.
With increased visibility and improved financials, Flaus continues to grow steadily within the oral hygiene market. Their customer base keeps expanding, showing widespread market acceptance.
Other businesses from Shark Tank season 15, episode 22:
