Unleash Your Inner Sparkle with Blinger: The Ultimate Hair Bedazzling Tool

Blinger, as featured in episode 20, season 15 of Shark Tank, is a unique styling tool designed to add genuine crystals to your hair effortlessly, making you dazzle in an instant.

Their premium precision-cut crystals promise to add an extra sparkle to any hair day, aiming to brighten lives one sparkle at a time.

Blinger offers a variety of starter kits and refill packs, including the Diamond Collection Starter Kit, Shimmer Starter Kit, and On The Go Mini Starter Kit, each designed to cater to different preferences and styles.

The Blinger styling tool is designed for easy use and allows users to add sparkling gems to their hair with just a click.

The tool works on all hair types, which makes it versatile. The gems come in many colors and shapes so that users can customize their look.

The Blinger tool is also safe and gentle on hair, avoiding damage. It is a fun way to add some sparkle to any hairstyle, making everyday styling more exciting and glamorous.

The brand’s mission is to bring brightness and joy to its customers through their high-quality products. Founded by Angie Cella, Blinger has gained popularity through appearances on television, in celebrity circles, and stores worldwide.

Unleash Your Inner Sparkle with Blinger: The Ultimate Hair Bedazzling Tool

With a commitment to integrity, transparency, and community, Blinger strives to shine brightly as a company, spreading goodness and faithfulness to all who interact with their products.

Blinger became popular due to its fun concept and easy application. It allows users to add sparkling gems to their hair effortlessly. The tool is designed to be user-friendly and works on various hair types.

Before appearing on Shark Tank, it had already captured the interest of many, especially among young girls and women. This product is perfect for those looking to add a bit of glamor to their hairstyles quickly and easily.

Blinger Before Appearing on Shark Tank

Blinger, the brainchild of Angie Cella, a dedicated single mother of four, is a revolutionary styling tool that effortlessly adds genuine crystals to hair, creating a dazzling look.

Conceived from a vivid dream Angie had, the journey to bring this innovative idea to life was filled with challenges and unwavering determination.

After facing setbacks with multiple engineering firms, Angie’s perseverance led her to a breakthrough with the fifth firm, resulting in a working prototype of Blinger.

Despite financial struggles and rejections from investors, Angie’s resilience and her children’s unwavering support drove her to make significant sacrifices to fund the manufacturing of Blinger in China.

In October 2018, Blinger made its debut at the Dallas Toy Fair and the Women in Toys event, capturing the attention of retail giant Walmart. The overwhelming success of Blinger on its first day marked the beginning of its global distribution.

More than just a business, Blinger embodies Angie’s deep faith and her belief in fulfilling one’s purpose.

With her daughter, Cambria Cella, by her side, Blinger not only adds glamour to hair but also serves as a beacon of inspiration for dreamers worldwide.

The Blinger product line, with its patented technology and various collections, stands as a testament to Angie’s dedication to hard work, persistence, and empowering others to chase their dreams.

Blinger’s products were featured on major channels like CBS and QVC, bringing significant attention to the brand. The company managed to generate around $2.5 million in profits, which Cella reinvested into inventory. 

Blinger even impressed buyers at major events like the Dallas Toy Fair, leading to early distribution deals with big retailers.

Blinger Hair Styling Tool Shark Tank Pitch: From Invention to Deal Sealed

Angie kicked off the pitch by introducing herself along with her daughter, Cambria. Angie delved into the details of the product while Cambria sought an investment of $200,000 in exchange for a 5% equity in Blinger.

Their creation is a revolutionary hair styling tool that allows for easy and heatless attachment of pearls and beads to hair.

The duo performed a live demonstration where Angie demonstrated how the product works – loading a preset, locking it in place, and simply pressing to achieve stunning results. The colorful beads effortlessly embed themselves in the hair, creating a beautiful look.

During the pitch, they emphasized how versatile the product is for various events and occasions, highlighting its hair and skin-safe adhesive.

The ease of removal was also demonstrated – a simple brush through the hair is all it takes to remove the beads.

As the pitch progressed, the entrepreneurs sought interest from the Sharks, presenting male Sharks with wigs along with the product for trial, while female Sharks were offered the product alone.

Blinger Hair Styling Tool Shark Tank Pitch: From Invention to Deal Sealed

Lori inquired about the different sets of products. Angie explained that they had two versions for trial – a pink one aimed at younger girls and a black one designed for adult females seeking a more professional look with crystals, albeit at a slightly higher price point.

Angie clarified that the black product was priced at $49 while the pink one was available for $29.99.

Lori eagerly tried them on Kevin’s wig, guided by Angie. Mark also tested the product and found it to his liking.

Kevin proceeded with questions regarding the sale process, prompting Angie to share her journey of four years spent prototyping with five different firms while raising four kids concurrently.

The discussion led to their participation in the Dallas Toy Fair and subsequent rise in popularity, attracting interest from two toy companies for licensing deals.

Despite initial success with $20 million in wholesale sales in 2019, the pandemic adversely impacted their sales until Selena Gomez endorsed their product in 2020.

Angie addressed concerns around product rights and infringement issues on the internet, stating her ownership of the rights to the women’s product (black version).

Mark probed further about rights activation, leading Angie to confirm her full ownership of product rights. She disclosed the sales figures at that time were $1,640,000, with profitability estimated at $4.2 million despite challenging times.

Throughout the pitch, inquiries arose regarding their inventory worth $2.5 million, usage of proposed funds, team structure with two reliable female team members and Cambria’s involvement alongside her college studies and Army work.

Mark expressed doubts about their profits without formal bookkeeping procedures.

Ultimately, after Kevin and Mark stepped out due to operational concerns, Barbara extended an offer of $200,000 for 25% equity with a unique condition involving financial management guidance through a New York City trip.

Angie countered with a proposal of $200,000 for 20% equity, which was initially rejected but later accepted when she offered to cover Purchase Orders (POs).

With enthusiasm and positivity, the deal was sealed, marking a successful partnership between Angie and Barbara.

Blinger Growth and Innovation After Shark Tank

After appearing on Shark Tank, Blinger experienced a significant boost in sales, and the product gained immense exposure, leading to increased customer interest.

Barbara Corcoran’s involvement helped streamline the business operations. Her investment and mentoring were crucial in expanding the product line.

Despite these successes, Blinger faced challenges, including scaling production and managing supply chain issues. However, the team worked diligently to overcome these hurdles.

The sales of Blinger reached $77,000 within six hours of the show airing. Within a week, revenue hit $242,000. The product received huge exposure from the show, and many new customers showed interest.

The appearance on Shark Tank boosted the brand’s visibility. This made it easier for Blinger to enter bigger markets. The increased sales allowed them to improve their products and customer service. Being featured on Shark Tank was a game-changer for Blinger.

However, Blinger also faced several hurdles after the Shark Tank episode. Despite the initial sales boost, new challenges arose. 

They began to face copycat products, which affected their market share. Angie Cella, the founder, also struggled with inventory issues. She had invested profits into excess stock that was not selling. Furthermore, managing the business alone became overwhelming.

These factors combined to create financial and operational difficulties. However, Cella’s determination helped her navigate these obstacles. She sought new deals to keep Blinger thriving.

Blinger Evolution and Current Status

Blinger introduced several updates to their styling tool after appearing on Shark Tank. The design was refined to be more user-friendly and durable. These enhancements made the product easier to use and less prone to breaks. 

They also added new, vibrant gem designs, which increased the product’s appeal. The materials used were upgraded for a more premium feel, ensuring better customer satisfaction. 

These changes led to improved reviews and a stronger market presence. Blinger continues to innovate based on customer feedback, keeping the product fresh and exciting.

Blinger Growth and Innovation After Shark Tank

Blinger has maintained a strong market presence since its appearance on Shark Tank. The product is now available in major retail stores and online platforms. Customers appreciated the updated design and the variety of gem options. 

Many reviews highlight the ease of use and the fun experience it provides. However, some customers have noted minor issues with product durability.

Blinger is still in business with an estimated net worth of $1 million. You can purchase Blinger products from Amazon or its website.

Overall, Blinger continues to receive positive feedback for its creativity and entertainment value, contributing to its ongoing popularity in the marketplace.

Conclusion

Blinger’s journey after Shark Tank has been a mix of highs and lows. The exposure from the show boosted its sales significantly. However, the company faced challenges, including competition from copycat products and managing inventory. 

Barbara Corcoran’s investment and strategic guidance helped navigate these obstacles. The product saw various updates and improvements, enhancing its appeal to customers. 

Today, Blinger maintains a solid market presence with positive reviews. Its future looks promising, with the potential for more innovations and wider distribution.

Blinger has promising plans for the future. They aim to expand their product line and introduce new accessories. International markets are also in their sights, with potential distribution deals being explored. 

Blinger is focused on enhancing its online presence through social media and e-commerce platforms. They can increase their brand’s visibility further through collaborations with influencers and celebrities. 

Customers are likely to remain interested in a product if it continues to be innovative in its design and functionality. Overall, Blinger is poised for sustained growth and market expansion.

Also, read about other businesses from Shark Tank Season 15, Episode 20:

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